Big Pharma (d)evolution through the lens of Pfizer

by Euan Ramsay on March 21, 2011

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Tagged as: Big Pharma, business model development, drug development, drug discovery, intellectual property, M&A, Pfizer, Startup

  • http://www.healthconnexions.com Social Media Marketing Research

    One thing that may be interesting for the pharmaceutical industry to consider is the impact on their relationships, and their profile in the medical community, in relation to all of these changes.

    With all of the activity going on in traditional media sources, and now with social media, opinions can have a very negative impact on a company’s supporters and the users of its products. There are some new tools which are available, which go way beyond social media monitoring, to a new area – called Social Media Market Research.

    Consider the impact of 3500 pre-validated variables … ‘narrowed down’ to the 1000 variables that matter most for your brand or company … ummm. And then tracking this on a regular basis, so a company can take action before their brand is damaged.

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